Style meets substance in London's Fashion District
ME+EM14,000 sq ftWhite CityCAT B
As a creative client, ME+EM profoundly believe in the importance of good design. Delivering this project demanded an intimate knowledge of ME+EM’s brand and key workspace ambitions. We paired these insights with meticulous detail, timeless style, and high-end finishes to compliment ME+EM’s seasonal collections.
Growing too big for their previous space, ME+EM needed not only room for expansion, but a space far more reflective of their brand in terms of aesthetic. They also needed to accommodate the varying needs of the business beyond day-to-day working. This resulted in the installation of a photography studio, fit rooms, a product review room and a concept store space. Being a fashion business, storage requirements were also a key driver for both products and marketing material. We understood early on that the ME+EM brand embodies effortless style and a blending of classic with contemporary. It was essential that all design decisions be tied to this connecting thread.The finishes and spatial dressing needed to resonate with the look and feel of ME+EM stores. Although the finished product is designed to enhance collaboration and productivity, there is also an immediately inviting and intimate feeling.
"Few external creatives can present to our Founder as effortlessly as Thirdway's designer was able to... She was so attuned to our brand style and DNA that it made the process breezy.”
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