Our team dives deep into each client’s DNA, unearthing personality, purpose, and potential, then translates that into spaces full of character and clarity. Details matter, but delight matters more to us, and we deliver both in spades.
Abi Munslow, Managing Director
Growth is exciting. It’s also disruptive.
As businesses scale, the things that once felt natural, how people connect, how culture shows up and how decisions get made, start to shift. Suddenly the workplace isn’t just where work happens. It becomes part of how the business performs.
That’s where Abi Munslow and her team come in.
Abi brings nearly 15 years of experience delivering workplaces, but what sets her apart isn’t delivery, it’s her perspective. She understands that creating a successful workplace isn’t about applying a design style. It’s about understanding people, aligning with business goals, and delivering something that works in the real world.
Here at Thirdway she’s built a team that exists for organisations that understand culture, engagement and identity, are not abstract ideas but rather things that need to be experienced. Physically. Daily. Consistently.
It is an essential to us that we attract clients who want their spaces to mean something; the tech trailblazers, visionary landlords, and the creatively-minded.
Abi Munslow, Managing Director
Abi’s Approach
From early conversations through to completion, Abi stays close to both the client and the detail, ensuring what’s promised is delivered, and delivered well. Under her leadership, her team has built a reputation for combining creativity with technical rigour and reliable delivery.
But more importantly, Abi understands what many businesses are now grappling with: Culture doesn’t scale on its own.
As organisations grow, culture can become diluted or inconsistent. Communication gets harder. Teams become more distributed. And if it’s not carefully considered, the workplace can either support that transition or make it harder.
“The office should help people perform, not just give them somewhere to sit.”
Abi Munslow, Managing Director
The principle Abi leads with
In people-led organisations, the workplace has to earn its place. It needs to support how teams actually work and cooperate, how they make decisions and how they connect. It needs to reinforce what the business stands for, both visually and experientially.
This is where many workplaces fall short. They look the part, but they don’t do the job.
Abi’s approach starts by asking better questions. What behaviours drive success in this business? What do people need from the environment to do their best work? Where are the friction points? What does “good” actually look like day to day?
From there, the workplace is shaped to support those answers.
It’s a collaborative process bringing together leadership, people teams and employees to ensure the space reflects the reality of the business, instead of an idealised version of it. The result is something more meaningful: a workplace that feels right because it is right.
That’s exactly the kind of challenge Abi has built her team to solve.
We’ve seen this approach deliver real impact across organisations like:
Zopa: Reflecting the brand’s dynamic ethos throughout the space
Cleo AI: How we leaned into user empathy to create a space that is not just an office, but an experience
Butternut Box: Creating the 'Best place you've ever worked'
Office’s should be more than just four walls, a ceiling, and some desk space.
With each and every project we redefine what make’s the workplace experience.
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