• 29.09.2022
    • Insight

    WE'RE REDEFINING THE O WORD, AND HERE'S WHY...

    Written By: Thirdway

    At Thirdway, we think it’s more than fair to say that the “office” has developed a lot since the term was first used back in 1395. A lot has happened in the last 626 years (the last two especially) of the workplace.

    According to the Oxford Dictionary, an office is “a room, set of rooms or building where people work, usually sitting at desks”. Today, this could not be further from the truth. At Thirdway, we think it’s time to redefine this to something more fit for purpose.

    Since our beginnings in 2009, we have committed to changing the future of the workplace. We have delivered over 2,500 workspaces in that time and not once have we received a brief, designed or delivered something that is even remotely similar to the current definition of ‘office’. Instead, we create exciting, valuable and engaging spaces that help businesses to bring people together, to collaborate and foster culture, which ultimately enables companies to meet their goals.

    In the ever-changing, post-pandemic world we now live in, ways of working have shifted. A hybrid style of working can be seen flourishing across all sectors. When implemented well, these new practices of working, combined with intelligent workplace design can enhance a workforce’s creativity and productivity, and (most importantly) makes people happier.

    This is the Third Way. It’s always been our mission to create this type of environment for our team and in turn, our clients’ teams too. We’re excited to be continuing this mission for the next decade and beyond by working with hundreds of like-minded companies who trust us, and the process we believe in, to achieve great things.

    As we drive this mission forward, we think that it’s time that the outdated and limited definition of the “office” is redefined. It is without doubt time to Redefine The ‘O’ Word to:

    A designed space where an organisations engagement, collaboration, culture and productivity are enhanced via its people, to achieve stated objectives and goals.

    This definition fully embraces the new way of working that we are experiencing today and will see in the future. It’s a definition that doesn’t confine the way we work but instead empowers a workforce to be the best they can be.

    ‘Thirdway has always existed to give companies an office that engaged people by focussing on nurturing culture, collaboration, and productivity. It’s a great honour to design things that alongside being beautiful, help make organisations and people’s lives better. Our definition of the office and our campaign to redefine ‘The O Word’ perfectly captures our purpose and the great desire within every member of our team to deliver for our clients.’  – Ben Gillam, Thirdway CEO and Founder.

    At Thirdway, we think it’s more than fair to say that the “office” has developed a lot since the term was first used back in 1395. A lot has happened in the last 626 years (the last two especially) of the workplace.

    According to the Oxford Dictionary, an office is “a room, set of rooms or building where people work, usually sitting at desks”. Today, this could not be further from the truth. At Thirdway, we think it’s time to redefine this to something more fit for purpose.